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757 natural products for 757 natural beauties

Known for its unspoiled nature, crystal-clear sea, and indented coastline, Croatia boasts 602 islands and islets, 78 mountains, 34 rivers, 24 natural lakes, and 19 national and nature parks. We present them to you as fragments of Croatia. A total of 757.

The Blues, the islands. The Greys, the mountains. The Whites, the rivers. The Blacks, the lakes. The Greens, the national and nature parks. Five categories of natural products representing five categories of Croatia’s natural beauties

We began our story with The Blues – the islands and islets

Croatia has one of the most indented coastlines in Europe, with 602 islands and islets. Although there are another 642 rocks and reefs, they are not included as they appear and disappear over time due to the tides. Each of them has a different shape, each has its own charm, each has its own story. Each one is unique—just like every skin. Each is special, and each represents a natural skincare product.

We continued it with The Whites – the rivers.

Croatia has 34 beautiful, preserved, and highly diverse rivers. Some are slow, sluggish, and murky; others are short and fast. Some are karst rivers, some are calm, and some are powerful, full of foaming rapids. Each has its own uniqueness, and each represents a natural body care product.

We have also revealed to you The Greys – the mountains.

Croatia is home to 78 mountains, rich with forests and karst, diverse flora and fauna, caves and pits, fresh mountain air, and breathtaking views of Croatia’s many fragments. Each has its own charm, secrets, and story—and each represents a natural facial care product.

We continue to reveal the fragments.

Two categories remain. One represents the lakes – The Blacks, 24 of them. The other represents the national and nature parks – The Greens, 19 of them.

We won’t reveal in advance which categories of products they represent. Instead, we invite you to follow our story, as we will soon present a new category and its fragments. Not only that—we invite you to be part of the development of our story and to join us in creating the stories of the remaining fragments of Croatia.

Each fragment is unique.
Each fragment has its own story.

The Bruce Tea. The King Alminty. The Sea Heart. No Man’s Land. The Island Man. The Big Rock. The Minor Canyon. Valley Down South. The Butterfly Effect. Rose Gold.

Each one is different.
Each one is unique.
Fragments of our team.

Antonija Kvasina Kovačević

THE FRAGMENT STORYTELLER

CEO, Co-founder

Holds a Master’s degree in Business Economics with a specialization in Marketing.
Blanka Srdelić

THE FRAGMENT PRODUCER

CEO, Co-founder

Master of Agronomy, specialized in Organic Agriculture and Agrotourism.
Tea Mijač

THE BOOKKEEPER

Etna Soft

Master of Business Economics, specialized in IT Management.
Director of the accounting firm Etna Soft.
Ivana Ibrišimović

THE SPELL CHECKER

Paragraf Translation Office

Kate Ševo

THE MOMENT CAPTURER

Kate Sevo Photo

Ivana Kvasina

THE BODY ADMIN

Garden Fitness and more

Holds a Master’s degree in Kinesiology with a specialization in Gymnastics.
Director of Garden Fitness and More fitness center and VRTić, a center dedicated to children’s motor development.
Anita Komar

THE HAND MODEL

The one and only – The Lady
Tijana Tešija

THE COMMUNITY BUILDER

Association "MI" – Split

Master of Sociology.
Professional Associate at the Association "MI" – Split.
Višnja Sušak

THE ILLUSTRATOR

An architect and illustrator from Split, currently based in Rotterdam.

Turns ordinary things into extraordinary ones through details, fine lines, and dots.
Sanja Bašić Roguljić

THE CONTROLLER

Tonino

THE 758

Future Member of the Supervisory Board

Future member of the Supervisory Board
Bebeli

THE 759

Future Member of the Supervisory Board

Future member of the Supervisory Board
757 x oprrosti

We talk about fragments in words, she tells them through photography.

Meet Matea Bakarić, our Fragment Capturer.

Introducing Matea Bakarić

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